Branding Information
In 2013, the OBU Athletics Department updated and streamlined its branding, including changes to its primary mark, the "Power Bison." Additional branding elements and logos were also added, including the OBU, BISON and OKLAHOMA BAPTIST UNIVERSITY word marks in custom "Bison Serif" font, and a secondary logo, the "Charging Bison."
The updated full color "Power Bison" mark remains the primary logo for OBU Athletics teams, and is the preferred mark to represent the program in external applications. Examples of discontinued logos are listed below and should no longer be used in association with OBU teams.
When used by other institutional entities (OBU campus organizations, opponents, media, etc.), official OBU marks may be used without "TM" designation. Such entities may download OBU Athletics' primary marks by clicking the link below.
For all commercial uses of OBU logos and branding, "TM" designation is required. Business or other groups wishing to use official OBU marks for commercial purposes must be officially licensed by the university through CLC. Licensing information is available below.
A thorough list and explanation of OBU's branding can be found in the OBU Athletics Branding Guide, which is available for download in PDF form by clicking the link below.
Important Links
Primary Marks
The primary mark associated with OBU athletics teams is the "Power Bison." The Power Bison mark should be rendered in full color with the accompanying outer contrast stroke in all instances as noted in the examples below. The mark should not be used without the contrast stroke, nor should a stroke be added to the mark. Examples of the mark on both white and non-white backgrounds are shown below as a reference.
In certain circumstances, the OBU word mark rendered in custom "Bison Serif" font is an appropriate replacement for the "Power Bison" mark.
Discontinued Logos
With the publication and implementation of the OBU Athletics Style Guide and logo standards in 2013, the following logos are discontinued and should no longer be used in association with Oklahoma Baptist University athletics. A comprehensive list of additional breaches of brand identity, including examples, can be found on page 10 of the OBU Athletics Style Guide.
Licensing
The OBU Athletics licensing program exists to protect the university's interests in its official athletics marks, ensure that the use of official OBU Athletics marks is done with integrity and consistency, and in line with the standards of Oklahoma Baptist University, and to generate royalty fees to support the efforts of the Athletics Department.
Since its founding in 1910, OBU has garnered a reputation for excellence in Christian education, as well as in intercollegiate athletics. With 33 national championships to its credit, the OBU Athletics brand is well know throughout the state, region and country.
The OBU Athletics licensing program serves four primary functions:
- Promote OBU Athletics through the use of licensed products and other licensing agreements.
- Preserve OBU's history by protecting historical and significant logos and marks.
- Protect OBU's image and reputation through the use of trademarks and ensure that the only entities using our marks for commercial purposes are doing so legally.
- Profit from the sale of officially licensed merchandise and other licensing agreements, the proceeds from which support the overall budget for OBU Athletics, including academic services, student-athlete scholarships, facilities and more.
Any individual or company wishing to market and/or manufacture products bearing the name, symbols, insignia, designs, logos, or other identifying marks associated with Oklahoma Baptist University athletics must obtain a license. OBU Athletics is represented in licensing matters through an exclusive agreement with CLC.
Use of OBU Athletics marks without proper license or permission is strictly prohibited, and OBU, along with CLC, will take the necessary measures to protect its trademarks from infringement.
For more information, to request permission to use OBU Athletics marks, or to report unlicensed goods, please contact CLC at 770.799.3243.
Prospective Licensees
Current Licensees
CLC Brand Manager
Contact: Elizabeth Gould
Email: elizabeth.gould@clc.com
Phone: 770.799.3243
OBU Athletics Style Guide
Additional Resources
Contact OBU Athletics
500 W University
OBU Box 61840
Shawnee, OK 74804
Phone: 405.585.5300
Fax: 405.585.5308
Email: athletics@okbu.edu
